As it stands according to many, user mobile advertising is full of overhyped promises that it will be contextual and significant, but is that the case; I mean location specific? As an example I’m in a strange city and need to get somewhere.

Why not leave it up to Google to come up with something like the great service I’m about to explain. It’s very helpful when you are on the road. You don't need to waste your money on information calls dialing other numbers. Let’s say I am driving along in my car and I need to call the golf club, but I don't know the number.